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  • MANUAL DE PROCEDIMIENTOS Mercadotecnia Para empezar podemos definir la mercadotecnia como una ciencia, un proceso social y administrativo mediante el cual grupos e individuos obtienen lo que necesitan y desean a través de generar, ofrecer e intercambiar productos de …
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  • 6 1.1. Concepto de mercadotecnia En 1965, el departamento de marketing de la Universidad de Ohio, dio esta primera definición: el marketing es un proceso social. Una de las definiciones más reconocidas, la aporta Philip Kotler; “la mercadotecnia es la actividad humana que pretende satisfacer las necesidades,
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  • Como señala Jayson DeMers, esto muestra el enorme potencial que tienen los recursos digitales en los procesos de markketing para incrementar las ventas. Marketing digital: beneficios de contratar una agencia. Ahora bien, ya que sabemos lo importante que son los recursos digitales en una estrategia de marketing integral.
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